Logo Basics
How to Create a Logo Online for Free (Step-by-Step Guide)
Create a logo online for free in under an hour. Follow 6 simple steps, check your logo at small sizes, and download the right files.
November 10, 2026Read article
Logo design basics: file formats, color psychology, typography, common mistakes, and how to create a logo online for free.
Create a logo online for free in under an hour. Follow 6 simple steps, check your logo at small sizes, and download the right files.
PNG vs SVG vs PDF for logos. Learn which logo file format to use for websites, print, social media, signs and embroidery.
Color psychology in logo design explained: what red, blue, green, yellow, black and more communicate, and how to pick colors for your industry.
Avoid the most common logo design mistakes: trendy effects, clip art, too many colors and logos that fail in one color or at small sizes.
Choose the best logo fonts for your brand. Compare serif, sans-serif, script and display type, and learn how to pair two fonts well.
How to get a transparent background logo and remove a white background. Learn which formats support transparency and where to use each one.
What is a brand guide? Learn what to include in a startup brand style guide, with a free checklist for logo, colors, fonts and voice.
10 practical logo design tips for small businesses: keep it simple, choose colors on purpose, make it scalable and save the right files.
Learn the 5 logo design principles: simple, memorable, timeless, versatile and appropriate. Includes a quick checklist before you choose a logo.